Advertising
Advertising (or advertizing)[1][2][3] is a form of marketing communication used to promote or sell something, usually a business’s product or service.
In Latin, ad vertere means “to turn toward”.[4] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial ads seek to generate increased consumption of their products or services through “branding,” which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.
Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.[5][6]
In 2015, the world spent an estimate of US$592.43 billion on advertising.[7] Internationally, the largest (“big four”) advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.[8]
Blaine
Blaine is a city in Anoka county in the State of Minnesota. The population was 57,186 at the 2010 census.[5] The city is located mainly in Anoka County, and is part of the Minneapolis–Saint Paul metropolitan area.
Interstate Highway 35W, U.S. Highway 10, and Minnesota State Highway 65 are three of the main routes in the city.
Until 1877, Blaine was part of the city of Anoka, Minnesota. Phillip Laddy, a native of Ireland, is recognized as the first settler in Blaine and settled near a lake that now bears his name, Laddie Lake, in 1862. Laddy died shortly after his arrival and his survivors moved on to Minneapolis. Another early settler was the Englishman George Townsend, who lived for a short time near what would today be Lever St. and 103rd Ave.